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Abstract
Through this work, we want to expose the consequences that current standards of beauty have on women in the United States and in general. The information it contains was gathered through articles, expert opinions, and studies on the subject that concerns us. Over time, as human beings, we have searched for multiple definitions of the term "Beauty Standards" and how they are capable of evolving over the generations. As a result, an immeasurable amount of criticism, prejudice, and constant attacks on the female gender, in general, are generated, but this trend is further reaffirmed in the United States. This has brought with it great negative consequences specifically on the mental health of women. As a society, we are in a constant struggle to reverse this situation. Five terms that would help us to research more about this subject are body image, beauty, beauty standards, women, and health.
This problem has generated alterations in society solidifying a banner of beauty that not only physically affects women, but also their constant struggle to be part of society. It has had repercussions at an emotional level that lead to a high incidence of depression since the need for acceptance plays an important role in the lives of women in this country. In recent years, the subject has taken a more abrupt turn. The call of support of groups of people who do not feel comfortable or satisfied with the sex with which they were born –Transgenders- to be accepted within the society's beauty standards has increased the confusion on a subject that was not at all clear before. Fortunately, in recent years there has been a trend of inclusion by the companies that lead the beauty market, which has greatly improved the path to a society with less prejudice. We can see this in different advertising campaigns where faces of different ethnic groups are shown, as well as transgender personalities (Civita, 2018).
Keywords:
References
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