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Abstract
The general objective of this study was to analyze the coaching and its relationship to leadership and development of soft skills, as well as to describe the status of coaching in companies in Panama. 20 companies, 7 multinationals, 5 regional and 8 national companies were interviewed, from medium to large size companies, in Panama City, with coaching processes in the last three years. The information was collected between March and July 2018, and was analyzed through descriptive statistics and content analysis. Leadership development and communication improvement were simultaneously the motivations and perceived benefits most mentioned by companies to implement coaching processes. The processes carried out by external coaches derive mostly from specific needs and focus on management levels. About a third of companies considered having a coaching culture. Most companies did not consider applying specific tools for measuring benefits. The research provided knowledge about the use of coaching in companies in Panama, main motivations, and perceived benefits connected with leadership and soft skills development.
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