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Abstract
During the 1970s, Thomas L. Saaty developed a mathematical methodology that allows reaching a decision-making process, called the analytical hierarchy process (AHP), which takes into consideration the most important alternatives that must be handled to answer or address a problem. It also considers all the attributes or logical criteria that allow evaluating whether the decision to be made is the most efficient and correct. This applied research addresses the AHP methodology to recommend to a regional airline the options that they should consider implementing as benefits that will make up their value proposition for their corporate customers, in order to increase customer satisfaction and reverse the values of uneven distribution that it presents. at the moment. The study also addresses concepts based on strategy and competitive advantage
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References
Evans, G. W. (2017). Multiple criteria decision analysis for industrial engineering: methodology and applications. Boca Raton, FL: CRC Press, Taylor & Francis Group.
Gamble, J. E., Thompson, A. A., & Peteraf, M. A. (2019). Essentials of strategic management: the quest for competitive advantage. Dubuque: McGraw-Hill Education.
Marr, B. (2012). Key performance indicators: the 75 measures every manager needs to know. Harlow, England: Pearson Education.
Saaty, T. L. (1980). The analytic hierarchy processes. Maidenhead: McGraw-H
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